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T+L Internal Branding

I was tasked with designing a visual identity system for each of the internal teams at Teehan+Lax. The challenge was to create a distinct identity for each team, while maintaining a cohesion that could scale with the company. We started by using the phonetic naming convention and then assigned each team a color, a monogram, an animal abstraction, and finally a logo lock-up.

Team 1
53be96164aa9cd9a45c9f7eb_Text-1.png
53bd6a497372fd822257312a_Foxtrot-Primary.png
53bd6a4f7372fd822257312b_Foxtrot-Secondary.png
53bd6a5742171c343e5914a3_Foxtrot-Tertiary.png
Tangerine
#ff8400
Slate Grey
#383838
53bdb658e1bcb28422805fd2_Collateral-Foxtrot.jpg
Team 2
53be962005d7236b28ffd1f6_Text-2.png
53bd91af7372fd822257352a_Delta-Primary.png
53bd91b5af2479323e3d4c1e_Delta-Secondary.png
53bd91bcaf2479323e3d4c20_Delta-Tertiary.png
Orchid
#ff8400
Slate Grey
#383838
53bdb669af2479323e3d4e3c_Collateral-Delta.jpg
Team 3
53be96294aa9cd9a45c9f7ef_Text-3.png
53bdaade42171c343e5919f4_Xray-Primary.png
53bdaae6af2479323e3d4dad_Xray-Secondary.png
53bdaaedaf2479323e3d4dae_Xray-Tertiary.png
Mineral Green
#ff8400
Slate Grey
#383838
53bdb673af2479323e3d4e3e_Collateral-Xray.jpg